You may have heard the saying, “there is no ethical consumption under capitalism”. We’re not here to debate that point exactly, but we do believe that there are certain ethical standards that we can all aspire to in how we sell our products and/or services to consumers.
At Moxie Bookkeeping, we are committed to transparent, responsible, and honest marketing and want to see other businesses across all industries make this same commitment.
To this end, we have joined with The Ethical Move team and have taken their ethical marketing pledge.
The Ethical Marketing Pledge reads:
- We put the person before the sale.
- We respect you and your privacy.
- We will help you make the best choice for your needs, not ours.
- We communicate inclusively, truthfully, and clearly.
- We will not confuse you or hide information from you.
- We will help all audiences feel welcome.
- We take responsibility for our part in changing the marketplace.
- We recognize the need to break the cycle of consumerism.
- We will continuously review our sales and marketing to ensure they benefit the common good.
- We count on you to hold us accountable.
- Please connect with us if you see us not honoring our pledge.
We make this pledge as an organization that wants to do good in the world. We also understand its limitations. As The Ethical Move states on its website, “This pledge is designed for us to start a conversation about manipulation in marketing, challenge our assumptions about how we sell, and take a stand against unethical practices… together.”
We believe that this is a conversation worth having.
To help us have that conversation, The Ethical Move is creating resources to:
- Help us uphold this pledge
- Make us aware of what the most common psychological tactics are in marketing and why they are harmful
- Equip us to make ethical decisions in our marketing
- Provide us with an ever-expanding list of resources
We hope that you would like to engage in this conversation. We hope that you, as a business owner, would consider taking this pledge too.